18 Sep The importance of Content Marketing for startups..
Content marketing is a valuable tool if you want to add value, connect and engage with your target audience, and increase your company’s exposure (and sales) and refers to publishing relevant and thoughtful information (i.e. press releases, blogs, social media posts, opt-in email marketing campaigns, newsletters, images, and videos) online.
It has nothing to do with posting for the sake of posting but a whole lot with posting to trigger a response from your target audience and make them want to learn more about you. With online competition being so brutal, content marketing is the perfect way to brand yourself as an industry expert, even if you don’t have the bandwidth, as long as can provide valuable information.
According to statistics, almost three in four B2C content marketers are now producing more content than a year ago and there is no indication that it won’t continue to be on the rise in the years to come. That aside, 56% of startups are reported to have prioritised a content marketing strategy with social media, engaging new prospects, and, of course, SEO.
Both B2C and B2B startups are aware of the significance of creating keyword optimised, engaging, informative, original content. But, what does this mean for the SME (Small Medium Enterprise) owner?
Why do You Need to Engage in Content Marketing?
Content marketing, compared to its counterpart Google AdWords, is a longer process but evinces significantly better results. Although the exact mechanism search engines use to rank countless content web pages is still unknown, content marketing does change the way businesses operate quite radically. Simply put, if you post content that your customers find appealing and interesting, they will start believing in everything you post. It all has to do with faith.
However, to reap the fruits of your labours and leverage the power of content marketing, you need to do everything right so that your content does not end up in oblivion and here is how:
- Always make sure you have developed top quality, genuine, and up-to-date content.
- Keep your content catchy, short, and crisp. Nobody appreciates mundane content.Always write what you KNOW and target those that will potentially use your service or product
- Creating video tutorials is becoming more and more important in content marketing. It is reported that videos increase a buyer’s understanding of a service or product by up to 80%.
- Use Slide Share, utilise Slide decks the best possible way, and include images and info-graphics. It has been proven that writing and sharing content with images and infographics receives 150% more engagement than without them and allows audiences break down and understand what you are trying to convey.
- Post engaging content on Facebook, Twitter, and LinkedIn.
- Use Quora and other idea generation tools.
- Do NOT write white papers that explain how to use your service or product. It is extremely frustrating to download “The Secret to XY” and get something else entirely different.
- Know your audience. What do they like to read about? How do they like it? With quotes from industry experts or a high-level quickie?
All in all, a successful blog management campaign does not rely on creating much content of poor quality rather than content that people would love to read; something that answers a need, finds a solution to their problem(s), and makes them feel happy about having coming across it.
Give your audience useful online content and you will help increase brand awareness, attract and retain a very well-defined (and loyal) audience, and get your new business off the ground. Now, if you combine your blog management strategy with analytics tools and use it as part of an overall marketing mix, then you got yourself a success recipe.